Portfolio

A selection of brand, campaign and digital experience projects I've worked on directly, from first concept to finished product.

Promer

From internal AI tool to brand, keeping the Prometheus story intact as the product narrowed to AI ad creative.

One color rule and one mascot DNA so many AI agents still belong to one brand, from TryOpenClaw to ClawExperts.

Winning IMC Pitch & Campaign

Turning the pitch-winning territory “Real” into one visual principle, the image crossing the TV frame, across 4 campaign waves.

First Retail Rollout of Masan's New Identity

Concept and art direction, with the Creative Manager, for the first store system carrying Masan's new retail identity.

Winning Brand Identity Pitch

The “Touch” concept and full identity for a mother-and-baby skincare brand, from logo to guideline; the proposal won the pitch.

Art direction from a CEO-selected visual territory, refined together into the key visual, to a five-person team's campaign, stage and venue rollout.

Key Visual Rework & Campaign Rollout

Rebuilt a stalled Vietnam launch KV into one frame: the bear stepping from Hong Kong into Vietnam.

Vichy & La Roche-Posay

Running Vichy and La Roche-Posay in parallel through promo cycles without their visual codes bleeding together.

Mascot Design

A chibi shipper mascot for a logistics brand that needed a memorable face.

Selected Client Work

22 brands · 4 industry groups · Agency, in-house & independent · Since 2017

I'm always happy to hear new ideas. Send me a message.