Promer: Shopify App Listing

Objective

Turn the Shopify App Store page into an acquisition channel that convinces merchants to install within seconds

Result

Earned Built for Shopify · 4.7★ rating

Role

Art Direction & Product Marketing Design

Responsibilities

Listing story structure · Layout & headline system · Eight listing images · Product UI mockups

Team

In-house, alongside Growth, Product and Engineering

The Shopify App Store is a key acquisition channel for Promer, where merchants scroll past dozens of AI ad apps and decide in seconds whether to install. Promer launched on the App Store on June 17, 2025, by which point its feature set had grown in several directions: cloning winning ads, exploring fresh ideas, auto-posting to social, spying on competitor ads and upgrading product photos.

I designed the listing as a sales sequence rather than a set of screenshots. The first image packs the whole promise, "Winning Ads. Social Autopilot", together with the outcomes merchants care about most: higher ROAS, higher CTR, no more ad fatigue. Each image after that is given to exactly one feature, with a headline that opens on a verb (Clone, Explore, Automate, Spy, Upgrade, Create, Turn), a one-line benefit and a color-coded outcome label such as Save Time, Better ideas or Fully Automated.

Type on the left and real product UI on the right stay fixed across all seven feature images, so each headline still reads at thumbnail size, and most images share one sample product so viewers follow a single journey. The app now holds the Built for Shopify badge, Shopify's highest standard for performance, design and integration, with a 4.7★ rating and users and positive reviews growing organically. A feature list became the first sales page merchants see.