Over 8 years across brand identity, campaigns and digital design. The work moves from an initial idea into visual systems, illustration and individual applications, with recent projects centred on AI and SaaS.
Freelance projects in 2017 were the starting point for work in agencies and technology companies. Each setting brought a different way of seeing brands, campaigns and the process of giving an idea its form.
Most recently, I directed the visuals for two AI and SaaS products and their user community at a technology company. Shared visual foundations carried into brand identity, interfaces, campaigns, events and merchandise, with hands-on design remaining part of the work throughout.
Outside of work, I paint in watercolor. Sometimes it starts from nothing more than a patch of sky, a trace of sunlight, a few trees, or a landscape that stayed in my memory. I pay more attention to light than to detail, and I like leaving certain parts unfinished. A single brushstroke or a piece of untouched paper can be enough for the eye to imagine the rest.
Directed and produced the visuals for digital products and their user community, from brand identity and interfaces to event spaces, merchandise and post-production. Worked with Growth, Product and Engineering, and mentored a junior designer through task planning, design feedback and a growth path.
2024
Senior Creative Contractor — Software & IT Services
Delivered campaign-based creative work under contract — illustration, key visuals, digital assets and a career landing page, partnering with the internal design team on timeline and quality.
2023 — 2024
Art Director / Design Team Lead · HR Tech Conference 2023
Art direction and guidance of five designers on a fixed-term engagement for HR Tech Conference 2023. The visual direction selected by the CEO was refined through successive reviews with him, then extended from the final key visual into campaign, stage and venue applications at Landmark 81, for 800+ leaders and 16 speakers.
2022 — 2023
Senior Creative (Art) — Digital Media & Advertising
Developed visual concepts and art direction for brand and campaign work across many clients, including the winning Toshiba TV IMC pitch and campaign, from concept and illustration to finished designs ready for production.
2020 — 2022
Earlier Roles — Creative Studios & Agencies
Illustration, brand identity, digital content, presentation systems and event visuals.
2017 — Present
Independent Creative Practice — Freelance
Ongoing freelance identity, campaign, launch and retail work for BIDV, Shuyi, Acecook Zeppin, Abbott, EZVIZ and JOMOO.
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Education & Certificates
2017 — 2021
Bachelor of Arts in Graphic Design — Ho Chi Minh City University of Fine Arts
2016 — 2018
Advanced Diploma in Multimedia, Distinction Grade — FPT Arena Multimedia
