BIDV: Best Forex Bank 2025 Award Campaign

Objective

Announce the Best Forex Bank Vietnam 2025 award with visuals that carry a major bank's prestige and a celebratory spirit

Role

Art Direction & Key Visual

Responsibilities

New visual direction · Award announcement key visual · Multi-format system (social, screen, OOH) · Hands-on execution

Team

Independent freelance project, owned from concept through final execution

In 2025, BIDV was named Best Forex Bank Vietnam 2025 by Global Banking & Finance Review. The award announcement had to run across social, screens and outdoor posters, and needed a new visual direction after the initial proposal was not approved.

I made the crystal trophy the main character, standing on a round podium against a glowing city skyline in BIDV's teal, with gold reserved for the opening line and the brand sign-off. The prestige comes from glass and light, the modern feel from the digital city behind it, so the piece keeps the trust of a major bank while still feeling celebratory.

The layout keeps one reading order across vertical, horizontal and screen formats: trophy, award name, the publication that chose it, then the slogan "Vững bước Tiên phong, Đồng hành Phát triển". The same system was designed to run from social posts to meeting-room screens and bus-shelter posters. An award announcement became a brand piece, consistent at every touchpoint.

Press · Tiền Phong, 14/07/2025