Project
ClawExperts
One color rule and one mascot DNA so many AI agents still belong to one brand, from TryOpenClaw to ClawExperts.
Results
- 150K+members in the OpenClaw VN community
- 3outlets before the rebrand: VnExpress, CafeBiz, GenK
- 3product stages, a rebuilt website each time
- 3event formats in 2026
Project details
- Objective
- Build the visual identity from the TryOpenClaw stage and its OpenClaw VN community of more than 150,000 members, then carry it into the ClawExperts rebrand. The goal was to create a system consistent enough for every new agent to have its own personality while still clearly belonging to the same brand.
- Result
- Rebranded from TryOpenClaw · featured by VnExpress, CafeBiz, GenK · OpenClaw VN community of 150K+ members
- Role
- Art Director · Brand & Character Design
- Responsibilities
- TryOpenClaw event and merchandise visuals · Rebrand to ClawExperts · Brand system · AI Sales Agent mascot · Hands-on design and execution
- Team
- In-house, working closely with Growth, Product and Engineering
Case studies in this project
From TryOpenClaw to ClawExperts
ClawExperts is an AI agent platform for sales and customer support, developed from TryOpenClaw, a cloud-based OpenClaw service built for Vietnamese users. Before the rebrand, TryOpenClaw had been featured by VnExpress, CafeBiz and GenK, while also growing OpenClaw VN into a community of more than 150,000 members. I was responsible for the visual direction across both stages, from community and event visuals for TryOpenClaw to the brand system, mascot and key touchpoints for ClawExperts.
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01
ClawExperts Brand Identity
ClawExperts runs multiple AI agents on one shared system, starting with Sales Agent. I built a color-assignment rule, one accent color per agent within a shared ink/paper/line base, then carried that system down to interface tokens and brand voice.
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02
ClawExperts Sales Agent Mascot
Sales Agent is ClawExperts' first AI sales employee, needing a face people could recognize and trust in conversation. I built the character around the claw stroke already in the logo, tied its personality to eight real operating states, and set the foundation for a wider mascot family to come.
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03
ClawExperts Website
The website went through three product stages: TryOpenClaw.io, ClawExperts 3.1 running OpenClaw in the cloud, then a platform of expert-built AI agents. I designed all three versions from Figma to HTML/CSS, contributed to the copy, and each time the product changed direction, the website was rebuilt for its new reader.
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04
Community Events: Claw Together, Claw Web & Workshop X3
Three event formats in 2026, the Claw Together #1 meetup, the Claw Web #1 webinar and Workshop X3, share the red and black language of the OpenClaw VN community. I turned the guest list into the meetup's key visual itself, so everyone could find their own name on the LED wall.
TryOpenClaw community events
TryOpenClaw and OpenClaw VN hosted a series of community meetups in Ho Chi Minh City and Da Nang, including Claw Together #1 with more than 70 attendees and OpenClaw Danang Meetup #2 with more than 100. The visual system extended from stage key visuals and spatial graphics to event merchandise. One detail that carried through the meetups was the “Launch your OpenClaw in 2 minutes” T-shirt, worn by both the team and attendees.
Press on TryOpenClaw · VnExpress, 20/04/2026 · CafeBiz, 21/04/2026 · GenK, 22/04/2026
